Fighting for good taste.

Kikkoman is the epitome of Japanese soy sauce. Anime is the epitome of Japanese pop culture. This mix is the perfect result for our communication idea. In this way we reach new, young target groups and inspire people in an entertaining way to use Kikkoman soy sauce in ways they haven’t tried before.

Product with character – anime character.

With a lot of passion and attention to detail, we have developed an anime-style super hero based on the iconic Kikkoman soy sauce bottle: Sensei Kikk — the master of the incredibly versatile umami taste. He ventures into the kitchens of the world in five anime-style adventures and gives traditional local food a whole new kick. So easy, so delicious. And an exciting design mix of illustration and real food imagery.

A true YouTube hero

On YouTube, Sensei Kikk's "Kitchen Adventures" has delighted millions of anime fans worldwide. This is visible not only through view numbers, but also through numerous comments.

The quick-witted fighter for good taste also has hundreds of thousands of fans on Facebook and Instagram. The campaign website also impresses with lots of animation and playfulness. By scrolling past, you can find out everything you need to know about the original Kikkoman soy sauce and get inspiration for your next kitchen battle. Good taste always wins!

Sensei Kikk awakes!