KIKKOMAN EU WEBSITE
AN INTERNATIONAL WEBSITE FOR 16 COUNTRIES GOES LIVE
As part of the Kikkoman communication and brand strategy, taste took on the relaunch of its complex, multi-lingual website. Kikkoman was to become the strongest culinary platform for international cooking inspiration with a focus on umami.
Disciplines
Strategy
Digital
Content
Year
2023
Agency Areas
- Strategy
- Digital
- Content
A RELAUNCH THAT TASTES GOOD TO EVERYONE
The new Kikkoman website accompanies the redirection of brand communication. We are moving away from the perception of soy sauce for Asian cuisine towards a crossover cuisine from different countries. With numerous country-specific dishes, the website offers inspiration and a unique cooking experience.
INFORM, INSPIRE, COMMUNICATE
The modern and colorful website is a central digital hub that bundles all topics, is always up to date and serves as a landing page for the social media channels. The first contact with the brand in its digital space should primarily be fun and stimulate the desire for more. Recipes are the ideal tool in this regard to inspire and inform. Feedback tools encourage the Kikkoman community to interact with the brand, while the images and text make the website a real performance tool for further measures.
A DIVERSE RANGE OF INTERNATIONAL RECIPES, CAREFULLY CATEGORIZED
EXPERIENCE COOKING FROM A NEW PERSPECTIVE!
An optimized recipe display with a clear UI, user-friendly filters and cook mode provides users with a better cooking experience and also shows new applications for soy sauce.
INDIVIDUALITY WHERE IT MAKES SENSE
After the idea and extensive conception, taste developed the content, tonality and brand guidelines as well as the page layout and UI/UX design to unify the different websites in terms of content, technology and visuals. Mobile First was at the center of the entire objective and was completely aligned with the requirements and needs of the Kikkoman Target Group. The relaunch included changes in information architecture, user-friendliness, brand fit, programming and a high-quality development according to current standards. The credo: maximum flexibility and scalability with the lowest possible maintenance effort!
FROM ANALYSIS TO CONCEPT
A SMART LOGIC FOR MORE SCALABILITY
DISCOVER DELIGHT DIGITALLY
With the expansion of Kikkoman recipes and stories to 16 countries, 18 web addresses and multiple languages, the website reached the limits of its technical and visual performance. It was time for a unified brand image for all overarching multi-language websites with an improved user experience and usability. The goal was to create a modern platform that makes you want to keep discovering new recipes with Kikkoman.
