KIKKOMAN
THE TASTE OF SUMMER
Summertime, outdoor time. Time for picnics, BBQs etc. And the perfect opportunity for Kikkoman to make its entire range of sauces relevant for the warm season and outdoor cooking with creative recipes.
Disciplines
Campaigning
Visual Media
Landing Page
Social Media
Year
2025
Agency Areas
- Strategy
- Digital
- Content
Outdoor enjoyment wherever and however you want
Whether at a family BBQ, alone on the mountain, on a canoe trip or in everyday urban life - with Kikkoman you can savour the taste of the great outdoors. And naturally. Because the soy sauce is also brewed naturally from just four ingredients. Under the motto ‘Discover the nature of umami’, we have whetted the appetite to give summer more flavour.
Many target groups, one campaign for the whole of Europe
With our multi-faceted spot - and countless cut-downs for social media - we whet the appetite for summer, being outdoors and BBQ. And we do this in 22 European countries. We address extreme outdoor fans as well as families having a barbecue or young people in the urban jungle. A logistical masterpiece in terms of conception and handling!
More than just bratwurst and pasta salad
The recipes, which we presented in a really appetising way for Kikkoman on a smart and target group-oriented landing page, are just as varied as the outdoor spots. Combined with an attractive competition and a clever campaigning set-up, we were able to target and appeal very precisely.
