RhönSprudel
A delightful sip of nature
The history of RhönSprudel is characterized by commitment, ideas and above all the nature of the Rhön area. For over 230 years. Today, RhönSprudel is one of the top 12 of over 200 mineral springs in Germany. Located in the Rhön biosphere reserve, the company has a unique explanation for a special promise - one that needs to be presented authentically.
Disciplines
Campaign
POS
Digital
Broadcast
Packaging
Year
2019
Agency Areas
- Strategie
- Key Visual
- OOH
- POS
MAKING PURE NATURE VISIBLE
With 150 liters per capita, mineral water is an indispensable everyday products. Also, natural mineral water is one of the most strictly controlled foods in Germany. But it is much more than that. For more and more people, living in harmony with nature is becoming of great importance. In a long-term study, “intact” nature has worked its way up to number 1 on the value scale of Germans. Originating from the UNESCO-certified Rhön Biosphere Reserve, RhönSprudel has a basis for a unique "renaturation promise": the good feeling of living in harmony with nature and doing something good for yourself with the mineral water. The idea becomes visible throughout the entire brand presence.
Freshness at first sight.
STRONG AND REMARKABLE
FOUNDING CUSTOMER:
30 YEARS OF COOPERATION
WEBSITE UND SOCIAL MEDIA
BRAND DEVELOPMENT:
MOVING TO THE TOP 10 OF BRAND MINERAL SPRINGS
Enjoying the goodness of nature with all senses.
Listen now
