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RhönSprudel

A delightful sip of nature

The history of RhönSprudel is characterized by commitment, ideas and above all the nature of the Rhön area. For over 230 years. Today, RhönSprudel is one of the top 12 of over 200 mineral springs in Germany. Located in the Rhön biosphere reserve, the company has a unique explanation for a special promise - one that needs to be presented authentically.

Disciplines

Campaign
POS
Digital
Broadcast
Packaging

Year

2019

Agency Areas

  • Strategie
  • Key Visual
  • OOH
  • POS

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MAKING PURE NATURE VISIBLE

With 150 liters per capita, mineral water is an indispensable everyday products. Also, natural mineral water is one of the most strictly controlled foods in Germany. But it is much more than that. For more and more people, living in harmony with nature is becoming of great importance. In a long-term study, “intact” nature has worked its way up to number 1 on the value scale of Germans. Originating from the UNESCO-certified Rhön Biosphere Reserve, RhönSprudel has a basis for a unique "renaturation promise": the good feeling of living in harmony with nature and doing something good for yourself with the mineral water. The idea becomes visible throughout the entire brand presence.

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Freshness at first sight.

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Enjoying the goodness of nature with all senses.



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STRONG AND REMARKABLE

A unique appearance combined with unique quality creates consistently successful sales figures with high double-digit growth rates - for example in glass containers. Whether online or offline, whether optically or acoustically: the brand promise is simple and visually strong and has therefore received a demonstrably high response. It is considered a benchmark for many competitors in the market.

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FOUNDING CUSTOMER:
30 YEARS OF COOPERATION

BRAND DEVELOPMENT:
MOVING TO THE TOP 10 OF BRAND MINERAL SPRINGS

EXCELLENT:
THE MINERAL WATER AS WELL AS THE COLLABORATION

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Would you like to know more about this exciting topic? Then get in touch with us!