Arbeiten | taste – the experts in food & beverage

MORE KIKK FOR EVERYTHING

MORE FUN AND POSITIVE VIBES FOR YOUR KITCHEN!

With over 300 years of tradition and popularity in more than 100 countries, Kikkoman is the world market leader in soy sauces. It's no wonder that the Kikkoman soy sauce, consisting of just four natural basic ingredients, offers limitless possibilities: from burgers to pasta to bowls and salads - the variety and universal flavor of the soy sauce is staged in an attention-grabbing TV and YouTube campaign.

Disciplines

Campaign
Video production
Digital
Social media
Media planning
Content

Year

2020

Agency Areas

MATCHING 5 FOOD
CATEGORIES,CREATING OVER 30 RECIPES,PLAYED ON DIGITAL CHANNELS

TV AND YOUTUBE CAMPAIGN MEETS THE TASTE OF DIGITAL NATIVES

Cool moves, moving beats, agile dancers and quick, unconventional cuts: Addressing a young, digitally savvy target group, Kikkoman's soy sauce is advertised in a hip and contemporary YouTube-First campaign. In cooperation with taste, an entertaining spot was conceived that skilfully combines music, dance and special effects with strong food appeal. This arouses interest in the product just by looking at it.

MORE KIKK FOR PASTA, SALADS AND CO. IN NO TIME

kikkoman-mehrkickfueralles-bowl-freisteller

In addition, the spot was designed as a bumper ad with efficient analysis and targeting options: Several variants of the spot showing different, trendy dishes are played individually depending on the interests of the viewers. The campaign is planned with approx. 120 million plays and a 6-digit advertising budget.

MATCHING 5 FOOD CATEGORIES

CREATING OVER 30 RECIPES

PLAYED ON DIGITAL CHANNELS

KKM_Rezeptfoto_Website_Avocado_Bohnen_dip

KKM_Haehnchen-Teriyaki-Spiesse_mit-Erdnuss-Creme

OUT-OF-HOME CAMPAIGN WITH LOTS OF FOOD APPEAL!

THIS CAMPAIGN KIKKS ACROSS ALL CHANNELS!

In addition to the TV and YouTube campaign, animated advertisements in frame split format will be played on VOX from the end of November with a reach of over 27 million contacts.

Werbeeinblendung: Framesplit-Format bei VOX

Food love at first sight? It’s possible with this Kikkoman campaign one pager! Appealing recipe pictures and copies ensure great food appeal here. The whole thing is rounded off by an intuitive navigation guide. Sounds good? It also looks good – and just looking at it makes you want to try it!