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THE EXPERTS IN FOOD & BEVERAGE

We only do one thing, and we do it right: whet your appetite for food.

And appetite for more: More strategic thinking, more creative ideas, more innovation, more customer loyalty, more storytelling, more content, more reach, more fans, more brand experience, more visibility, more attitude, more sales. More of everything relevant to a brand and communication about that brand. In short: more value creation.

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Foodies

Strategists, consultants, project managers, packaging designers, copywriters, art directors, concept developers, digital experts, production experts, social media experts and content creators, food stylists and photographers - in other words, everyone a full-service agency needs. And a cook to boot.

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Pillars

Brand communication, content studio, trade marketing, license brands

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est.

and owner-managed to this day

  • Strategy
  • Creation
  • Packaging
  • Digital
  • Content Studio

Strategy

THE FOUNDATIONS OF OUR WORK

Strategy

Although communication is a matter of taste at times, it always starts with a good idea, a clever strategy.

  • Market & brand analysis
  • Target group analyses
  • Brand positioning
  • Insight generation
  • Communication strategy
  • Market research

Creation

A GOOD IDEA HAS TO DO ONE THING ABOVE ALL: PERFORM

Creation

Good communication does not take a lot of words. But it does require the right ones. The food market has its own rules for effective ideas. It’s good to know all the ins and outs.

  • ATL & BTL
  • B2B & B2C campaigns
  • Moving image
  • Corporate Design & Identity
  • shopper marketing
  • Storytelling
  • Social media campaigns

Packaging

THE MOST IMPORTANT TOUCHPOINT

Packaging

Good packaging creates a real desire to open it up. Intelligent, innovative, striking – and now more sustainable than ever, too.

  • Brand Design
  • Packaging design
  • Product conception
  • Product innovation
  • Packaging solutions
  • Product range development

Digital

BRANDS COME TO LIFE ONLINE

Digital

Brands need a home. Especially a digital one. But they also have to live on the Web. We ensure that you have the right infrastructure and optimum performance online.

  • Online marketing
  • Webdesign & eShops
  • Performance marketing
  • Digital marketing strategies
  • UX/UI design
  • SEO & SEA
  • Newsletter marketing
  • Influencer marketing

Content Studio

FOOD PORN FOR ALL PLATFORMS

Content Studio

It looks delicious. It tastes great. You really can cook it at home. Creative kitchen hacks and recipe ideas – developed by our professional cooks, food stylists, photographers, and bloggers exclusively for our clients.

  • Recipe & format development
  • Content production (video/photo)
  • Content marketing
  • Media mistribution
  • Cooking shows
  • Digital campaigning
  • Content publishing
  • Podcast & vidcast
  • Strategy
  • Creation
  • Packaging
  • Digital
  • Content Studio

OFTEN MISJUDGED. UNDERESTIMATED BY MANY. LOVED BY US. CULTURAL MELTING POT. RISING CREATIVE HOTSPOT. SOME HAVE CALLED IT THE “BROOKLYN” OF FRANKFURT. YOU CAN SEE THE OCEAN FROM HERE. ALMOST. IF YOU HAVE FORESIGHT AND IMAGINATION. AHOY OFFENBACH!

“IF WHAT’S INSIDE DELIVERS ON THE PROMISES MADE OUTSIDE, WE’VE DONE EVERYTHING RIGHT.”

Henning Schmidt, Managing Director, taste brand identity

“TRANSFORMING A SIMPLE NEED LIKE EATING AND DRINKING INTO TRUE DESIRE FOR FOOD IS OUR PASSION.”

Lukas Dudek, Managing Partner, taste

“CHANNELS AND VIEWING HABITS ARE CHANGING. THE DESIRE FOR GOOD STORIES ISN’T.”

Ralf Richter, Creative Director taste

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OUR SPECIALISTS



The taste group also includes our colleagues at retailors – our experts on all things retail. Also on board: food licence partner, our professionals in product range and licensing concepts in the food industry. And what would a food agency be without food? Our content production deli department – where food happens.

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We are a longstanding, active member of GWA, an association of Germany’s leading agencies.

Europe-wide



We are a member of the agency alliance CommUnity International.