Agency

THE EXPERTS IN FOOD & BEVERAGE

We only do one thing, and we do it right: whet your appetite for food.

And appetite for more: More strategic thinking, more creative ideas, more innovation, more customer loyalty, more storytelling, more content, more reach, more fans, more brand experience, more visibility, more attitude, more sales. More of everything relevant to a brand and communication about that brand. In short: more value creation.

0 Foodies

Strategists, consultants, project managers, packaging designers, copywriters, art directors, concept developers, digital experts, production experts, social media experts and content creators, food stylists and photographers - in other words, everyone a full-service agency needs. And a cook to boot.

0 Pillars

Brand communication, content studio, trade marketing, license brands

0 est.

and owner-managed to this day

Strategy
Creation
Packaging
Digital
Content Studio

Strategy

THE FOUNDATIONS OF OUR WORK

Strategy

Although communication is a matter of taste at times, it always starts with a good idea, a clever strategy.

Market & brand analysis
Target group analyses
Brand positioning
Insight generation
Communication strategy
Market research

Creation

A GOOD IDEA HAS TO DO ONE THING ABOVE ALL: PERFORM

Creation

Good communication does not take a lot of words. But it does require the right ones. The food market has its own rules for effective ideas. It’s good to know all the ins and outs.

ATL & BTL
B2B & B2C campaigns
Moving image
Corporate Design & Identity
shopper marketing
Storytelling
Social media campaigns

Packaging

THE MOST IMPORTANT TOUCHPOINT

Packaging

Good packaging creates a real desire to open it up. Intelligent, innovative, striking – and now more sustainable than ever, too.

Brand Design
Packaging design
Product conception
Product innovation
Packaging solutions
Product range development

Digital

BRANDS COME TO LIFE ONLINE

Digital

Brands need a home. Especially a digital one. But they also have to live on the Web. We ensure that you have the right infrastructure and optimum performance online.

Online marketing
Webdesign & eShops
Performance marketing
Digital marketing strategies
UX/UI design
SEO & SEA
Newsletter marketing
Influencer marketing

Content Studio

FOOD PORN FOR ALL PLATFORMS

Content Studio

It looks delicious. It tastes great. You really can cook it at home. Creative kitchen hacks and recipe ideas – developed by our professional cooks, food stylists, photographers, and bloggers exclusively for our clients.

Recipe & format development
Content production (video/photo)
Content marketing
Media mistribution
Cooking shows
Digital campaigning
Content publishing
Podcast & vidcast

Strategy
Creation
Packaging
Digital
Content Studio

OFTEN MISJUDGED. UNDERESTIMATED BY MANY. LOVED BY US. CULTURAL MELTING POT. RISING CREATIVE HOTSPOT. SOME HAVE CALLED IT THE “BROOKLYN” OF FRANKFURT. YOU CAN SEE THE OCEAN FROM HERE. ALMOST. IF YOU HAVE FORESIGHT AND IMAGINATION. AHOY OFFENBACH!

❮ ❯

“IF WHAT’S INSIDE DELIVERS ON THE PROMISES MADE OUTSIDE, WE’VE DONE EVERYTHING RIGHT.”

Henning Schmidt, Managing Director, taste brand identity

“TRANSFORMING A SIMPLE NEED LIKE EATING AND DRINKING INTO TRUE DESIRE FOR FOOD IS OUR PASSION.”

Lukas Dudek, Managing Partner, taste

“CHANNELS AND VIEWING HABITS ARE CHANGING. THE DESIRE FOR GOOD STORIES ISN’T.”

Ralf Richter, Creative Director taste

OUR SPECIALISTS

In the taste group, the honeypot designstudio team takes care of branding and design. This also includes the colleagues from retailors - our retail experts. Also on board: food licence partner, our professionals for product range and licensing concepts in the food market. And what would a food agency be without food? Our content production Deli Department - where food happens.