THE EXPERTS IN FOOD & BEVERAGE
We only do one thing, and we do it right: whet your appetite for food.
And appetite for more: More strategic thinking, more creative ideas, more innovation, more customer loyalty, more storytelling, more content, more reach, more fans, more brand experience, more visibility, more attitude, more sales. More of everything relevant to a brand and communication about that brand. In short: more value creation.
- Content Studio
Although communication is a matter of taste at times, it always starts with a good idea, a clever strategy.
- Market & brand analysis
- Target group analyses
- Brand positioning
- Insight generation
- Communication strategy
- Market research
Good communication does not take a lot of words. But it does require the right ones. The food market has its own rules for effective ideas. It’s good to know all the ins and outs.
- ATL & BTL
- B2B & B2C campaigns
- Moving image
- Corporate Design & Identity
- shopper marketing
- Social media campaigns
Good packaging creates a real desire to open it up. Intelligent, innovative, striking – and now more sustainable than ever, too.
- Brand Design
- Packaging design
- Product conception
- Product innovation
- Packaging solutions
- Product range development
Brands need a home. Especially a digital one. But they also have to live on the Web. We ensure that you have the right infrastructure and optimum performance online.
- Online marketing
- Webdesign & eShops
- Performance marketing
- Digital marketing strategies
- UX/UI design
- SEO & SEA
- Newsletter marketing
- Influencer marketing
It looks delicious. It tastes great. You really can cook it at home. Creative kitchen hacks and recipe ideas – developed by our professional cooks, food stylists, photographers, and bloggers exclusively for our clients.
- Recipe & format development
- Content production (video/photo)
- Content marketing
- Media mistribution
- Cooking shows
- Digital campaigning
- Content publishing
- Podcast & vidcast
- Content Studio
OFTEN MISJUDGED. UNDERESTIMATED BY MANY. LOVED BY US. CULTURAL MELTING POT. RISING CREATIVE HOTSPOT. SOME HAVE CALLED IT THE “BROOKLYN” OF FRANKFURT. YOU CAN SEE THE OCEAN FROM HERE. ALMOST. IF YOU HAVE FORESIGHT AND IMAGINATION. AHOY OFFENBACH!
“IF WHAT’S INSIDE DELIVERS ON THE PROMISES MADE OUTSIDE, WE’VE DONE EVERYTHING RIGHT.”
Henning Schmidt, Managing Director, taste brand identity
“TRANSFORMING A SIMPLE NEED LIKE EATING AND DRINKING INTO TRUE DESIRE FOR FOOD IS OUR PASSION.”
Lukas Dudek, Managing Partner, taste
“CHANNELS AND VIEWING HABITS ARE CHANGING. THE DESIRE FOR GOOD STORIES ISN’T.”
Ralf Richter, Creative Director taste
In the taste group, the honeypot designstudio team takes care of branding and design. This also includes the colleagues from retailors - our retail experts. Also on board: food licence partner, our professionals for product range and licensing concepts in the food market. And what would a food agency be without food? Our content production Deli Department - where food happens.
We are a longstanding, active member of GWA, an association of Germany’s leading agencies.
We are a member of the agency alliance CommUnity International.